These are some of my
Strategy & brand developments
NIFLINK | ART DIRECTION FOR REBRAND, STRATEGY, WIREFRAMES, WEBSITE, VIDEO, SOCIAL MEDIA
This project is an ongoing one in which our internal marketing department has worked alongside external agencies to achieve a complete rebrand of our tech start up, Niflink. My role involved being an internal brand spokesperson to ensure the external vendors achieved a look and feel which was in accordance to our group and the business as a whole.
Working closely with our Marketing and Sales Manager, I assisted in researching and choosing agencies appropriate for the tasks ahead, attended brand sprints for the rebrand, assisted with name and slogan generation, created and adjusted briefs for our consultancy agency, provided feedback on all for designs, video, and wireframe iterations.
NIFLINK | UX/UI WIREFRAME – ART DIRECTION
Working directly with UX/UI specialist to assist in art direction for the UX/UI rebrand. We took an old, not user-friendly platform to something on-brand and easy for the end-user to navigate.
NIFLINK | EXPLAINER VIDEO – ART DIRECTION
Working directly with the advertising agency to provide content and direction for the project to create an end product that takes a complicated technology and explains it simply to end-users.
NIFLINK | UX/UI WIREFRAME – ART DIRECTION
Working directly with UX/UI specialist to assist in art direction for the UX/UI rebrand. We took an old, not user-friendly platform to something on-brand and easy for the end-user to navigate.
WELLSAPP | STRATEGY, REBRAND, GRAPHIC DESIGN, UX/UI WIREFRAME DESIGN
This project is ongoing and included phase one of their marketing strategy which was centred around developing a rebrand, identifying a solid brand DNA, brand archetypes and target audiences. The product is a wellness app which was created from a naive standpoint with little thought into UX/UI and professional branding. From there, a reworked identity was formed which resulted in an improved logo and redesign of the client’s mobile app.
WELLSAPP | LOGO REDESIGN
The client wanted to keep the general structure and colour scheme of their old logo as it is based on Maslow’s Hierarchy of Needs. I worked on modernising the shape, layout, typefaces and colours to create something more versatile and extensive for the different sectors of the brand.
WELLSAPP | UX/UI WIREFRAME DESIGN
The wireframe was designed statically in Adobe Illustrator which is now being implemented by the client’s mobile app developers. I am currently working alongside the developers to ensure they achieve the best results by being a brand advocate.
JH GROUP | CORE BUSINESS
This was a strategical project run together with the marketing, sales and finance departments to regroup and reaffirm the core products and services within out entities. A Project Core strategy was developed for each entity which was then implemented by communicating with each management team. A summary of their cores were framed and printed for each employee in the workplace to see and be reminded of.
JH GROUP | TRENDS ANALYSIS
At the beginning of each year our team researches and compiles a list of sales and marketing trends. These lists are often general trends but also ones that are specific to our industries. It is essential for our department to stay up-to-date with the latest trends so that we are on top of things.
JH GROUP | SOCIAL MEDIA STRATEGY
Each year we evaluate and create new strategies for our social media platforms. This involves researching upcoming trends and creating a content calendar and strategy for content going forward. From there, these content pillars form a base from which we create and schedule content for each entity.
WILD COAST SOUTH AFRICA | ART DIRECTION
This is a project I worked on together with a team of local influencers/creatives. I assisted in art direction for copywriting and storytelling. I also assisted in the feedback process and ensuring all iterations were performed to achieve the client’s desired result.