HI, IT'S ME,
MEGAN
I’m a multidisciplinary designer and digital marketeer with over 10 years’ in-house and agency experience.
I specialise in:
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visual identity, OOH and display advertising design;
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digital campaign strategies and brand planning from ideation to implementation;
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social media marketing;
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brand development and continuity;
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and mobile first WordPress web design
for hospitality, property, fuel retail, technology, FMGC, pet industries and beyond.
THIS IS
Where user-focused meets pixel-focused design.
I have a passion for pixel perfect design, comfy user experiences; I like pushing the boundaries and believe that nudging the red tape to get the job done is possible. I have a “can do” attitude and I’m always on the lookout for new technologies and systems to efficiently do my job or help clients achieve their goals better. I love learning and I’m passionate about upskilling myself in new technologies and techniques as my industry advances.
My brain is a beautiful collision of creative design and strategic marketing; it simply never switches off. I view and experience every product, advertisement, film, or service through the lens of design and advertising. There is something to learn and discover and I am constantly inspired by what my industry peers are producing too. I find joy in creating unique designs and experiences, and I pride myself in meticulous and high quality work.
I find inspiration in life, animals, travelling and going on adventures (as long as they don’t involve jumping off or veering close to high spaces).
This is my
EDUCATION
Nelson Mandela University
Bachelor of Arts
Media, Communication and Culture
- Major in Graphic Design
- Minor in English Literature
- Port Elizabeth, South Africa
- 2014
York High School
Matric
- George, South Africa
- 2008
Holy Cross Primary
- George, South Africa
- 2003
Short Courses
- Essentials of Marketing (Udemy, 2023)
- Figma UI UX Design Essentials (Udemy, 2022)
- Complete Web & Mobile Designer in 2022: UI/UX, Figma, +more (Udemy, 2022 – in progress)
- After Effects Essentials for Beginners (Udemy, 2022)
- Google Ads Masterclass (Udemy, 2022)
- Business Finance (Knowledge Door, 2022)
- Digital Photography For Beginners (Knowledge Door, 2021)
- Adobe Photoshop for Beginners (2007)
This is my
PERSONAL INFO
Megan Huebsch
Pronounced hue (as in the colour) + bsh
From South Africa
*Ancestral Visa approved with right to work.
Current Location
London, United Kingdom
Interests
- I am passionate about animals and have a great love for dogs
- Photography
- New technologies
- Animal causes and welfares
- Inclusivity
- Keeping up to date with social media and design trends
- Music
Causes
- I have worked with Spaniel Welfare South Africa as a home check volunteer for over two years.
- Through my pet influencer platform, I have organised fundraisers, giveaways and donations with the help of my community and brands I work with.
References available on request
This is my
EDUCATION
Megan Huebsch
Pronounced hue (as in the colour) + bsh
Nelson Mandela University
Bachelor of Arts
Media, Communication and Culture
- Major in Graphic Design
- Minor in English Literature
- Port Elizabeth, South Africa
- 2014
York High School
Matric
- George, South Africa
- 2008
Holy Cross Primary
- George, South Africa
- 2003
Short Courses
- Essentials of Marketing (Udemy, 2023)
- Figma UI UX Design Essentials (Udemy, 2022)
- Complete Web & Mobile Designer in 2022: UI/UX, Figma, +more (Udemy, 2022 – in progress)
- After Effects Essentials for Beginners (Udemy, 2022)
- Google Ads Masterclass (Udemy, 2022)
- Business Finance (Knowledge Door, 2022)
- Digital Photography For Beginners (Knowledge Door, 2021)
- Adobe Photoshop for Beginners (2007)
This is my
PERSONAL INFO
From South Africa
*Ancestral Visa approved with right to work.
Current Location
London, United Kingdom
Interests
- I am passionate about animals and have a great love for dogs
- Photography
- New technologies
- Animal causes and welfares
- Inclusivity
- Keeping up to date with social media and design trends
- Music
Causes
- I have worked with Spaniel Welfare South Africa as a home check volunteer for over two years.
- Through my pet influencer platform, I have organised fundraisers, giveaways and donations with the help of my community and brands I work with.
References available on request
These are some of my
HARD SKILLS
- Adobe Creative Suite (Illustrator, Photoshop, InDesign, Acrobat, Lightroom, After Effects, Premiere Pro)
- Branding, presentations, layouts, infographics, signage, print and digital collateral
- WordPress (expert in Divi)
- Intermediate knowledge of SEO
- Paid Media (Facebook Ads Manager, Instagram)
- Intermediate knowledge of Google AdWords (currently doing a short course on this to improve my knowledge)
- Google Webmaster Tools (Analytics, Search Console, etc.)
- Microsoft Office
- MailChimp, HubSpot and automated drip campaigns
- Social Media Management & CMS
- Copywriting for ad campaigns, design collateral, blogging and SEO
- Advertising campaign strategy and planning
- Photography & key knowledge of retouching
- Trello
- Canva
- Design Principles (line, colour, shape, space, texture, typography, scale, dominance and emphasis, harmony)
- Working knowledge of UX/UI design (currently doing a short course on Figma)
- Working knowledge of HTML & CSS
- Working knowledge of Adobe Premiere Pro (currently doing a short course on this)
- Working knowledge of LottieFiles (currently doing a short course on this)
These are some of my
SOFT SKILLS
- Creative thinking (that’s a given)
- Time management
- Take initiative and independent worker – I’m extremely self-disciplined and motivated in both an office and work-from-home environments
- Team player
- Adaptability and compromise
- Critical thinking
- Multitasking
- Excellent communication
- Accuracy and attention to detail
- Receive criticism well (I seek out feedback to better my work and myself)
- Good listener
- Problem-solving
- Fast learner and always open to upskilling and new systems / technologies
- Research and preparation
- Tech savvy
This is my
SOFTWARE SKILLSET
This is what I’m currently
UPSKILLING
myself in
This is my
WORK EXPERIENCE
Head of Design & Digital
JH Group
In-House
2017 – September 2022
Head of design, digital, senior graphic designer; and brand manager for 29 entities within the group.
Direct reporting to Marketing & Sales Manager
- Heading up all design & digital within the group to ensure brand best practices.
- Liaising with entity managers / HOD’s to ensure all jobs are captured, managed and met.
- Develop in-house brand/style guides for each entity to adhere to that align with brand standards, tone, style, and corporate identity.
- Ensuring brand collateral is always reflected with continuity both internally and outsourced.
- Designing primary brand templates to be used in future by junior staff.
- Participating and developing content for internal workshops on brand consistency.
- Creating and implementing digital policies within the group for best practice. e.g. POPIA, Social Media & email etiquette, etc.
- Ensuring all online listings are up-to-date and being utilised to their best ability.
- Stay up to date with the latest graphic design, web design and social media best practices and technologies and report back to marketing department.
- Liaising with entity managers / HOD’s to ensure all jobs are captured, managed and met.
- Manage, Mentor, Upskill and Coach Staff
- Train junior staff within marketing department on complex softwares, technologies or criticisms.
- Ensure sales executives are fully equipped with on-brand collateral and information.
- Ensure marketing department is up-to-date with latest trends and technology so we are functioning to the best of our abilities.
- Conducting yearly global design and advertising trend analysis.
- Work with the team to quality control each other’s content. This includes spell checks, fact checks, link checks, and other improvements.
- Being an excellent member of a closely-knit sales & marketing team who values constructive criticism and positive work environment.
- Brand & Strategic Planning
- Strategic planning, needs analysis, implementation and management of campaigns going forward for existing entities.
- Strategic planning for campaigns and new business/startups within the group.
- Working closely with HOD’s, CEO & CFO for quarterly & bi-yearly financial and marketing strategies.
- Assisting HOD with yearly marketing and sales budgets.
- Presenting new ideas and concepts to managerial staff.
- WordPress Web Design & Management (Informational & eCommerce)
- Design and manage all entity websites and ensure they are maintained on a weekly and/or monthly basis.
- Upload and update new imagery, specials, packages regularly.
- Working alongside our outsourced technical department to ensure all websites are functioning at their peak and troubleshooting if any errors occurred.
- Email Marketing
- MailChimp, HubSpot & internal email software
- Drip campaigns and general newsletters
- Keeping databases up-to-date through automated integration and manual uploading
- Photography and Art Direction
- DSLR photography for restaurants (for social media and print collateral)
- Mobile photography for hospitality (for social media)
- Art direction for external service providers like photographers and videographers.
- Social Media
- Oversee junior staff content scheduling, community management,
- Researching and identifying trends, reporting to management and strategising content accordingly.
- Identifying weaknesses and making recommendations for improvements.
- Work alongside outsourced ad agencies, influencers, vendors and service providers related to marketing department by generating briefs, seeing deliverables are met and ensuring all brand standards are being adhered to.
- Plan, design, populate and community manage all social media platforms with engaging content (in the early years before our team expanded).
- Oversee junior staff content scheduling, community management,
- Paid Media
- Ideate, design, implement and maintain paid social media campaigns.
- Run ads through boosted posts and Facebook Ads Manager.
- Run Google Ads
- Managing and assisting with designs for outsourced service providers within this division.
- Track analytics to measure successes and failures against brand plans year-on-year.
- Copywriting
- Generating and updating copy for websites, newsletters, marketing collateral, radio adverts and other advertising necessities.
- Fact checking and proofreading all copy on outgoing marketing collateral.
Graphic & Web Designer
Freelancer
2007 – Present
I have always been encouraged and permitted by my superiors to freelance if the opportunity arises. I have found great fulfilment in these opportunities to seek creativity outside my 9-5 passion.
- Graphic Design (Digital & Print)
- WordPress Web Design (Informational & eCommerce)
- New business strategy, particularly focused on social media strategy and positioning products within an existing market.
- Social Media Management
- Copywriting
- Email Marketing
- Photography
- Prototyping through UX/UI wireframing
- Stop motion animation
Head Graphic & Web Designer
The Support Room
Agency
2014 – 2017
- Reporting directly to the CEO and Head of Marketing
- Graphic Design (Digital & Print)
- WordPress Web Design (Informational & eCommerce)
- Managing a team of junior designers and social media managers.
- Fact checking, proofreading, upskilling and editing content created by junior team members.
- Traffic managing incoming work and maintaining a consistent workflow for my team through the use of CMS tool Trello.
- Social Media Management for specific clients
- Copywriting & Blogging
- Email Marketing (MailChimp)
Graphic Designer & Social Media Manager
Vivienne McOnie Art
In-House
2013: January – December (year contract)
- Graphic Design (Digital & Print)
- Social Media Management
Social Media Micro-Influencer
Max + Willow
Owner
2015 – Present
- Social Media Management
- Photography
- Videos
- Blogging
- Strategy